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Rebranding: UR DOIN IT WRONG

Re: the fannish news of the day, the Skiffy name change, I'm happy to report that my darling hubby has already written exactly what I wish I had, while I was still trying to come up with anything beyond "Excuse me, Mr. Howe, but WHO PUT PCP IN YOUR SUGARBOWL???" (And yes, as much fun as it is to blame all the world's ills on Bonnie Hammer, these days her attention really is mostly over at USA, where she's been getting things rather shockingly right for some time now. Amazing what happens when someone understands the thing they're in charge of. Which detracts not one jot from the glee of having once composed a nasty letter to her in the course of my actual mortgage-paying job.)

Of note: The folks over at SyFy Portal have already changed their name.

No, seriously. PCP. LOTS AND LOTS OF PCP.



( 20 comments — Leave a comment )
Mar. 17th, 2009 12:49 am (UTC)
SyFy sounds like an eye infection. Or a salve.
Mar. 17th, 2009 12:50 am (UTC)
People have been calling it Syfyllis all day.

Rebranding FAIL.
Mar. 17th, 2009 01:08 am (UTC)
It sounds all oozy.

Fail, fail, fail.
Mar. 17th, 2009 12:00 pm (UTC)
SO much fail.
Mar. 17th, 2009 12:51 am (UTC)
Is is just me, or is "Syfy" about twenty times more dorky than just saying "scifi." It's like some kind of pathetic, pimply gamer speak.

And, seriously, if you're the SciFi channel, then wouldn't it make more sense to appeal to people who like that kind of thing? I'm sorry but selling one's product to people who already know they don't want it makes no sense at all. It isn't as if the entire world doesn't already know what scifi is and where to find it.

Mar. 17th, 2009 11:59 am (UTC)
I really, really want to know if they asked the people who said they would text it that way if they would be mocking while they were at it. And either way, they have NO concept of why textspeak is the way it is.
Mar. 17th, 2009 12:57 am (UTC)
SFC would have been cool.

Mar. 17th, 2009 12:01 pm (UTC)
Or at least, y'know, not tacky and lame. They were aiming for "cool," and missed by several parsecs.
Mar. 17th, 2009 01:04 am (UTC)
Also, now I am forever going to call it "siffy". I am literally READING it that way. LAME.

Also, any time you use "the kids like it! We want to be HIP!" as an argument, you are both old and full of fail.
Mar. 17th, 2009 12:01 pm (UTC)
Mar. 17th, 2009 02:36 pm (UTC)
I mean, jeeeeez. Do the kids even SAY hip these days?
Mar. 17th, 2009 02:04 am (UTC)
Thanks for sharing the link to Alpha Whatever, nee SyFy Portal. (I don't blame them for selling, but the dorks who bought? We know dorkdom, and they have so outdorked us. Egad.)

Thank you also for sharing Brainiacfive's post. Every now and then I think about friending him, so I won't miss neat things like that. :-)
Mar. 17th, 2009 12:02 pm (UTC)
and they have so outdorked us.

And not in the good way. They haven't even figured out there IS a good way. *incredulous headshake*
Mar. 17th, 2009 12:43 pm (UTC)
>"They haven't even figured out there IS a good way."

This is their problem, of course.

SciFi is a self-hating network. The WB, for comparison, was in love with its audience.
Mar. 17th, 2009 04:02 am (UTC)
Come and do the kangaroo hop... it's the dance for me and you!!!
Mar. 17th, 2009 05:05 am (UTC)
I KNEW that would get a response from you.... :-)
Mar. 17th, 2009 07:49 am (UTC)
I've read that they've changed the spelling because "SciFi" is associated with geeks who never leave their parents' basement, and they want to expand their audience by losing that association.

I'm going to go out on a limb here and predict that they'll lose their "geeks" audience (it's not impossible to offend us, after all) but won't acquire any new viewers.

It just occurred to me that they may be planning on abandoning their original "theme", because, y'know, science fiction just isn't popular. If so, I'm here to tell them That Trick Never Works. How long before the SyFy Channel is the ByeBye Channel?

Edited at 2009-03-17 10:49 am (UTC)
Mar. 17th, 2009 12:08 pm (UTC)
I'd call that a pretty sturdy limb, all told.

I wouldn't say the trick never works -- witness [whoops, I had the wrong old name before] The Nashville Network --> TNN --> Spike --> Spike with wall-to-wall successful procedurals instead of bikini chicks on trampolines. [ETA: Which does not excuse them if, as is strongly rumored, they really did cancel The Krista Show Featuring Blade because too much of the audience it pulled was women.] Whether that's the exception that proves the rule, or simply an example of management actually stumbling on what worked and developing it in the right direction, I'm not sure.

Either way... yeah, ByeBye is pretty much it. It'll be interesting to see if there a new go-to rises to replace it, or if the busting of the genre ghetto (which was really accomplished several years ago) just means the programming will be scattered hither and yon.

Edited at 2009-03-18 03:49 pm (UTC)
Mar. 17th, 2009 10:27 am (UTC)
It gets better:

According to this LJ: "in Polish syfy is plural of syf which means mess, crap, shit, junk or pimple. It is short from of syfilis (syphilis) so it also means a venereal disease."

I haven't been this amused since I found out Gov. Bush's re-election campaign signs all over Florida proclaimed just his first name -- JEB! -- and jeb is Polish for "f*ck".
Mar. 17th, 2009 12:09 pm (UTC)
:: dies ::
( 20 comments — Leave a comment )


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